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Apple's new CEO John Ternus introduced the iPhone 18 Pro and Pro Max alongside a foldable iPhone at the company's launch event. The Pro Max reportedly offers up to 45 hours of video playback, the longest of any iPhone, powered by a new 2nm A20 Pro chip with improved CPU and GPU performance. The devices also add Apple's N1 and C2 chips for faster wireless connectivity and a redesigned vapor chamber for cooling.
Apple is preparing to unveil its first foldable iPhone, a device expected to carry a premium price tag. The reveal is notable because it will mark John Ternus's debut as Apple's new chief executive, stepping into the leadership role for this major product launch.
Apple introduced the Apple Watch Series 12 at its September 9th event, featuring a new Siri-powered Audio Intelligence system with live rewind and ambient 'Siri Recap' note-taking. The watch runs on a new S11 chip, starts at $399, and ships September 18th with health upgrades including continuous heart rate sensing and a new Readiness score.
Ahead of Apple's 'Surprise and shine' event, John Ternus posted a cryptic video showing a spotlight shining on the corner of what looks like an iPhone. Speculation points to the video hinting at a variable aperture camera system rumored for the iPhone 18 Pro and Pro Max.
John Ternus kicked off Apple's Wednesday product event with a standing ovation, marking his debut as CEO after succeeding Tim Cook. Ternus, a two-decade Apple veteran who worked under both Steve Jobs and Cook, takes over as Cook shifts to executive chairman of the board. The event served as his first public moment steering the company's product direction.
Apple will hold its 'Surprise and shine' launch event on September 9th at 1PM ET, expected to unveil the iPhone 18 lineup including a rumored foldable device nicknamed the 'iPhone Duo.' The event marks John Ternus' debut as Apple's chief executive, having succeeded Tim Cook on September 1st after previously leading hardware engineering.
Apple is holding a major product event that marks the first iPhone keynote led by new CEO John Ternus, with strong signals pointing to the debut of a foldable iPhone alongside new iPhone 18 Pro models. The event, starting at 10AM PT, may also bring updates to watchOS, AirPods, and other software, though the standard iPhone 18 could be delayed until next year. Rising memory chip costs amid the ongoing RAM shortage could push prices higher across the lineup.
Apple is holding its annual flagship product event on September 9, 2026, where it is expected to reveal the iPhone 18 series and detail iOS 27. This marks the first major keynote led by John Ternus, who has taken over as Apple's CEO.
Apple has taken its online store offline ahead of its September event, a signal that new hardware announcements are imminent. Expected reveals include the iPhone 18 Pro and Pro Max, the foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and fifth-generation AirPods, marking the first major product event under new CEO John Ternus.
Apple is holding a keynote widely expected to unveil its long-rumored foldable iPhone Ultra, alongside possible reveals of iPhone 18 Pro models, an Apple Watch Series 12, and potentially an Ultra 4. Leaks from Bloomberg and accessory makers like Dbrand, which had already listed cases for the unannounced device, fueled speculation ahead of the event.
Apple's September 9 event, dubbed 'Surprise and shine,' will mark John Ternus's debut as company head following Tim Cook's move to executive chairman. Analysts widely expect Apple to finally unveil its long-rumored foldable iPhone at the Cupertino event, set for 1PM ET/10AM PT.
Apple will hold its annual iPhone launch event on September 9 at 10 AM PDT, streamed live on YouTube and Apple's events site. The event is widely anticipated to introduce Apple's first foldable phone, the iPhone Ultra, alongside new iPhone 18 Pro and Pro Max models, with the standard iPhone 18 expected next year. Apple may also reveal updated HomePods, camera-equipped AirPods, and new Apple Watches.