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John Ternus has officially become Apple's CEO, marking the company's first leadership change since 2011. Tim Cook shifts to executive chairman on Apple's board, while longtime marketing chief Phil Schiller steps back from running the App Store and events to become an Apple Fellow. Several other leadership roles have also shifted, including government affairs duties moving to Jennifer Newstead and Cook himself.
Tim Cook served his final day as Apple's CEO, sending employees a farewell memo reflecting on the company's culture and mission. John Ternus takes over as CEO starting the following day. Cook also posted a message of thanks to the broader Apple community on social media.
On his final day as Apple's chief executive, Tim Cook sent employees a memo praising incoming CEO John Ternus, the company's senior vice president of hardware engineering, calling him uniquely suited to build products that matter. Cook emphasized he isn't leaving Apple entirely, as he will stay on as executive chairman handling political relationships with figures like President Trump and Chinese officials.
On his final day as Apple's chief executive, Tim Cook sent staff an emotional note thanking them for their work and reflecting on his tenure. He expressed confidence in incoming CEO John Ternus, praising his understanding of what it takes to build transformative products.
Tim Cook is completing his final day as Apple's chief executive after 15 years in the role, with John Ternus set to officially become CEO the next day. Cook will transition to executive chairman of Apple's board, continuing to manage the company's relationships with President Trump and the Chinese government while supporting Ternus in other areas as needed.
Reports indicate Apple is preparing for a leadership transition, with hardware engineering chief John Ternus positioned as the likely successor to CEO Tim Cook. Cook transformed Apple into a $5 trillion company largely through operational and supply chain excellence rather than product breakthroughs. Ternus would face pressure to reinvigorate the company's innovation pipeline in a way reminiscent of the Steve Jobs era.
Apple unexpectedly updated its Mac Mini and Mac Studio desktops this week, timing the release alongside the teaser for its September 9 iPhone event themed 'Surprise and Shine.' The move deviates from Apple's usual September pattern, coinciding with John Ternus taking over as CEO. Separately, Walmart began accepting Apple Pay across US stores, marking another win for Apple this week.
Tim Cook posted a video on X showing Pikachu roaming Apple Park during a visit from The Pokémon Company, including CEO Tsunekazu Ishihara, alongside Cook and incoming Apple CEO John Ternus. Cook joked that the goal was introductions, talking gaming, and keeping Pikachu away from the pond, but the character ended up near the water anyway.
Apple has scheduled its 'Surprise and Shine' event for September 9, streamed via its website, Apple TV, the Developer app and YouTube at 10 a.m. PT. The event is expected to introduce new iPhone hardware, including a possible foldable iPhone and updated iPhone 18 Pro models, and will mark incoming CEO John Ternus' first public appearance in the role.
Apple has set a launch event for Sept. 9 at its Cupertino campus, inviting media with the tagline 'Surprise and shine.' The event is expected to unveil new iPhones and Apple Watches, including Apple's first foldable phone, alongside a fresh version of Siri built on large language model technology.
John Ternus will officially become Apple's CEO next week, taking over from Tim Cook, who moves into the role of executive chairman. Cook led Apple for 15 years, during which its market value grew from $349 billion to over $5 trillion, with shares up roughly 2,205% versus the S&P 500's 560% gain.