Thoughts on (Amazonian) Leadership
Customer Obsession: Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers. Customer Obsession is great, but I often see Amazonians taking this too simplistically: "Start with the customer" doesn't have to mean "ask customers what they want and then give them faster horses". In the early days of AWS I saw a lot of what I call "cool engineering driven" products: When EC2 l