Published on: 2025-07-31 08:00:00
Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game of soccer on and off the pitch. The deal unites Gillette, a 115-year-old men’s grooming brand, and EA Sports FC, a sports gaming brand with 30 years of history. The deal comes a day after news surfaced that EA is doing layoffs at its Respawn Entertainment division. The partnership kicked off in January with EA Sports FC 25 featuring Gillette as part of in-game LED ad banner signage a
Keywords: brand ea fc gillette sports
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