Published on: 2025-07-02 13:00:00
Everyone has a favorite T-shirt. Recently most have coveted Jeremy Allen White’s from The Bear. For WIRED senior editor Jeremy Allen White, it’s one of his prized In-N-Out Burger designs—but lately, across his social media feeds, he’s been inundated by brands claiming he’s wrong and that they have unlocked the secret to creating The Perfect T-Shirt. Some use heritage as a sales strategy, others target body insecurities, while a new breed of online fashion brands are turning to high-tech lasers
Keywords: fit gieves hawkes perfect shirt
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