Published on: 2025-07-02 00:00:00
“I’ve got a pretty wild story to tell you,” the early YouTube star Caspar Lee says in a TikTok. He goes on to tell the story of how a startup founder slid into his LinkedIn DMs with a pitch about an eco-friendly deodorant called Wild. He ignored the message at first, but his cousin Sasha Kaletsky, then a Bridgepoint investor, asked Lee if he and some other creators wanted to get in on the seed round. This April, about five and a half years later, Wild sold to Unilever for £233 million, or aroun
Keywords: ai creator fund kaletsky ventures
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